Who is MSI? New Netbook Manufacturer Makes Waves

Last updated on 01/18/2013


By Liam McCabe

msi_wind

If you’re anything like me, brand name matters. This isn’t because I’m more interested in the name of the product rather than the quality, but because the two, normally, go hand in hand. This is why Sony is one of the top sellers of electronics, and Armani suits are in such high demand. Companies with good quality products establish a name for themselves and capture market share. But, what about new kids on the block, do you avoid them because they’re not well known, or do you try them out and see what happens? Well, this is just the case with the MSI Wind. Most people haven’t even heard of the name MSI until the MSI Wind came out and proved to everyone that it was a name to be reckoned with. Because of a product like the Wind, there’s a good chance that MSI will start increasing their market share. So, let’s get some background on MSI.



First Things First



First of all, MSI stands for Micro-Star International, Ltd. They are a rather large company based out of Taiwan, making all sorts of consumer electronic products from notebooks to graphics cards. Also, to several people’s surprise, the company is actually 20 years old, and has been present in the United States for 10 years. Their sales amount to an overwhelming $2.4 billion, making them a large company even without huge laptop market share. So, definitely not your mom and pop kind of store, we’re looking at a large corporation, with a well-established history.

The Pros



We haven’t quite done an in-depth review on the MSI Wind, but you can find several articles on this site that do list some of the pros and cons. Overall, the MSI Wind is not your top of the line Netbook, but it does have one major thing going for it: a very good price to feature ratio. As in, this netbook, as well as several other products from MSI are definitely some of the best buys for your money. Also one of the reasons that the MSI Wind joins the top ranks of netbooks. MSI also makes several of their own parts: motherboards, graphics cards, etc, so you can expect good functionality from their laptops. A lot of companies (even larger ones, not naming any names) use several cheap parts, including motherboards, graphics cards, etc, from various companies and put them all together. This saves the companies on cost, and makes the laptop cheaper, but can provide a lot of shortcomings in overall quality, because the parts don’t interact well together. Chalk up a win for MSI in the quality department.

The Cons



There are only really two cons I see with MSI right now. First is, obviously, they don’t have a lot of variety in their products. Quite frankly this is because they don’t have several products out. So, if the MSI Wind works for you, then great, if not, well you don’t have many other options. The other huge shortcoming I see in this company is customer support. There is no toll-free support, and no 24 hour service. Even more so, to post a question online, you can’t talk to a live representative but you have to fill out an online form. There is definitely a huge shortcoming in the customer service department, dissuading several potential customers.



Overall, MSI seems very solid as a company, and makes good products. But right now, their lack of technical support and customer support makes me want to avoid them until this problem is remedied. Even in the past year nothing has really changed in this department, but if MSI does choose to increase their market share, hopefully we will see an improvement.
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